Introduction to Marketing Using Social Media

Introduction to Marketing Using Social Media

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  • Course Code: PLR0SMM001 (161B)
  • Prospectus Title: Introduction to Marketing Using Social Media
  • Mode of Study: PART-TIME
  • Duration: 1 Day
  • Start Date: 11 March, 2017
  • Course Tuition Fee: £40

Entry requirements

There are no formal entry requirements for this course. The aim of the course is to provide an introduction to the use of Social Media for Business.

Who is it for?

The use of social media tools such as Twitter and Facebook is becoming an integral part of marketing your business. This course introduces you to the major social media tools enabling you to promote your business online, engage with your customers and attract new business. This course is specifically designed for small to medium sized businesses wanting to utilise the power of social media to promote their business. Delivered in a practical workshop setting, this course will provide an overview of the key platforms: Twitter, Facebook, LinkedIn, Google+, Pinterest, and Instagram. You will create a presence on each network and learn highly effective tips and techniques for getting the most out of them. It will also give you an introductory primer on social media measurement and management of your online presence.

What does the course involve?

Using practical demonstration, discussion, & case studies this course will be delivered in a workshop format giving you the opportunity to explore the subject and will provide you with an opportunity to see what each social network can do for your business. The final session will show you have you can utilise a number of free or low-cost tools to simplify, manage and measure your online presence. Examples of the subjects covered include: an introduction to Social Media; Twitter for Business; Facebook for Business; Google + & LinkedIn For Business; Pinterest, Instagram and other tools; managing, measuring and simplifying your online presence.

How is the course assessed?

There are no formal assessments for this course.

Additional notes

Workshops will take place in one of the college's computer laboratories. You do not need to bring any devices with you, however wireless internet access is provided if you would like to use your own equipment.

What do I do next?

Some of our courses may have entry qualifications and you may need to have an informal chat with the tutor to check it is appropriate for you - this will be clear in the Other Details area. You are able to enrol at the College in person or by phone on 01743 342333 between 9.00am-5.00pm Monday - Thursday and 9.00am-4.30pm on Friday. You can also enrol and chat to staff at our advice / enrolment events which happen throughout the year or use our Live Chat.

You will be required to pay your course fees at the time of enrolment, so please ensure that you bring an appropriate payment method with you, (as well as appropriate evidence if you are eligible to have any fees waived).

Other details

No entry requirements. No concessions.

If you are aged 19 or over you may have to pay some tuition fees.

This can be clarified by ringing Course Advice on 01743 342333.

Day of week Start Time End Time
Day 1 Saturday 9:00am 1:00pm
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